Is Your Online Presence Aligned with Your Energy? Attract the Right Clients FAST

Are you struggling to attract the right clients to your business? The secret might lie in the energy of your online presence. In this broadcast, we explore how aligning your brand’s energy with your core values can transform your online presence into a powerful magnet for your ideal clients. I share my personal journey of rebranding and how it shifted not just the quantity, but the quality of client interactions. Learn step-by-step how to identify your core values, choose the right colors and fonts, and create a consistent, high-vibe online presence that resonates with your true self. Listen in now to start magnetizing your dream clients today!

Get a free list of core values to work with at healersu.com/core

Connect with me, no obligation, to discover more about growing your coaching or healing practice.  Make sure your energy and message are aligned: https://healersu.com/appointment

Transcription

Have you ever felt that your online presence just isn't drawing the right clients? You could be missing a crucial element that goes beyond aesthetics: your vibe. Today, we're diving into why creating a consistent high-vibe online presence that's aligned with you, is the key to magnetizing your ideal clients and ensuring your business success.

Stay tuned to discover how you can elevate your brand's energy and attract more of the right people into your practice. 

Mistakes I Made When I Started My Current Business

When I began in the online world, I wasn't in my current business yet but I established my social media presence across many platforms.

I randomly chose my online handle, pictures, and banners. I was focused on the technical aspects of my online presence and getting my website up, making sure the colors and fonts were pleasing to me, but I overlooked the energy behind what I created. A short time later, I retired from academia and started my current healing practice.

I didn't realize what a problem my previous random choices for my online profiles were. After all, I likened it to folding my underwear. To me, an almost pointless exercise. Here's how I found out that I needed to pay attention to my branding. Within the first year of my healing business, I spoke with a social media specialist who worked with other healers.

She said I made a huge mistake with my diverse and randomly formatted profiles, colors, fonts, and posts. I was also confusing others when they saw my various profiles on different platforms. I thought because of my unique name, it shouldn't be that confusing. But I know now that not everyone has the luxury of a unique name and that the energy of what you project is the key to attracting the right people.

After Correcting Mistakes in my Online Presence

To correct my random profiles, I chose colors, fonts, styles, and profiles in a consistent design that resonated with my core values, my personal energy, and the kind of clients I wanted to attract. I also wore these colors and styles. My persona was reflected in how I showed myself to the world. I noticed a shift in the number of clients and the quality of my interactions.

They were drawn to me not only just because of what I was offering but also because they felt connected to my vibe and energy. Let me repeat, your online presence is a powerful reflection of you and your energy field. Just as you prepare and clear your energy before and after a healing or coaching session, your online space should resonate with your highest vibration.

This creates a magnetic pull drawing in those most aligned with your services and your values.

Here is a step-by-step guide of the path I took.

Let's make it simple and clean.

First, identify your core values.

Your core values are the guiding principles that shape your behavior, decisions, and the energy you emit.

They are the foundation of your brand's energy and play a crucial role in how your online presence resonates with others. Here's how you can identify them. Reflect on what matters most to you. Core values play a pivotal role in building a consistent image, attracting the right clients, and even drawing in the right employees.

These values guide your decision-making process in terms of collaborations and partnerships. Whether it's friends, family, coworkers, or business associates, their core values hold significance. These include things such as integrity, Honesty, fun, love, happiness, joy, community, and courage. Find a list of values.

You can download one from me at https://healersu.com/core . The key to choosing what you stand for is to focus on three key areas.

• One, a significant life event. This could encompass occasions like weddings, divorces, the birth of a child, or milestone birthdays. Reflect on how you felt during those moments.
• Traumatic events. Consider times when you felt upset due to circumstances like a car accident, a severe injury to someone, the loss of a parent, or a divorce.
• And three, explore your personal code of behavior during these times. How did you react? Did you seek revenge, let it go, or confront the situation directly?

By answering these questions, you can start organizing your chosen core values into relevant groups. 

From there, identify the central theme of each group. You'll likely find that values like honesty, integrity, and truth naturally fall under a theme centered around personal integrity. Alternatively, other values may cluster around themes like love, kindness, and compassion. In each group prioritize the values based on their importance to you.

For example, if you have a group containing honesty, truth, and integrity, rank these according to their significance. 

Now that you have your groups, choose your top three to five values. Now, write sentences or descriptions of your personal experiences and events associated with these values. This exercise helps in understanding the emotional context of these values.

Examine where you naturally incorporate these values into your communication. This will be an essential part of weaving them into your branding effectively. To help you decide where to put your core value words. Write down your thoughts as I ask these questions.

• What drives my passion for healing or coaching?
• What kind of impact do I want to have on my clients?
• What principles do I stand for, no matter the circumstances?

Sometimes it's hard to see ourselves objectively. Share those core values with good friends, colleagues, or mentors and ask for their feedback. Do they see these values reflected in your behavior, or what do they see you as?

Now you can use these words in your bio, description of your services, and in your posts. This will help ensure that the energy of your brand resonates with your audience. Now that you have your values clear in mind, let's choose the next part of your online image.

The role of color and fonts in energetic branding.

Colors are more than just aesthetic choices. They hold vibrational energy that can influence emotions and perceptions. The colors also reflect your core values. Choose colors that resonate with your values, your personal energy, and the message you want to convey. For example, energetically, blues are associated with your throat, which connects with your words and is associated with honesty and truth.

Purples are associated with the crown and identify with spirit, royalty, wisdom, and power. Pink is associated with the heart and identifies with love, gentleness, playfulness, and romance. Using your colors intentionally can align your online presence with your core values and the energy you wish to project.

Next, your fonts are part of the image that you project.

Here are some examples of concepts conveyed by the three main font groups. Serif fonts can convey tradition, reliability, trust, respect, authority, and formality. Sans Serif fonts can suggest modernness, approachability, trust, sophistication, tech focus, and being on the cutting edge.

Script fonts can add a touch of creativity, elegance, sophistication, fanciness, happiness, and whimsy. Each font, whether it's serif or not, or script, has its individual qualities. For example, a rounded sans-serif font projects softness and femininity, while if it's delicate it can give off a sense of support or understanding.

Choose a font that projects the image you want to put forward. For example, You would choose Times New Roman if you were a serious newscasting company, but never Comic Sans. You can also find pairings of Serif and sans serif that work well together, one for headlines and the other for text, for example. Now that you have chosen your core values, colors, and font style, you have an energetic signature that speaks to your audience subconsciously.

Consistency reinforces your core values and ensures that your audience experiences the same energy no matter where they interact with you.

Consistency is a much higher vibe than chaos.

Whether it's your website, social media, or email communication, make sure your messaging, tone, and visuals are consistent with your values. and across all platforms. 

However, as you develop personally, you will continuously evolve and change. None of what you've decided today needs to stay tomorrow.

Change your choices of values, colors, and fonts with your posting style to make sure your image stays aligned with your energy, which will then attract people who resonate with you. Your messaging and the people that you want to attract will evolve over time. When your online presence is aligned with your energy, it acts like a beacon for your ideal clients.

These clients are drawn to you not just for your skills, but because they resonate with the energy you emit through your online platforms. This alignment leads to more meaningful and successful client interactions as they feel a connection with you even before meeting you.

By following these three steps, you'll create an online presence that is visually appealing and vibrates with the energy of your true self.

Remember, your online presence is an extension of your energy field.

Keep it clear, aligned, and vibrant. 

You can make a no-obligation appointment with me to explore programs that can help you develop your healing or coaching practice at https://healersu.com/appointment . Be sure to subscribe so you don't miss the next episode on a super simple explanation of the science of electromagnetic energy or quantum physics and why it's helpful for you to understand energy healing.

You won't want to miss it.